the book more ideas applications about the author contact buy the book
 
case examples
game theory
connected world
making choices
     
case examples of innovations-to-market  
 
these case studies complement several of the ideas in the book and highlight others. They are not taken from the book.
Four Aspects of Getting Innovation to MarketSoftware: Adobe Acrobat
a Study in ContrastsConsumer Electronics: Palm Pilot and Apple Newton
Getting to the Tipping Point of the Adoption NetworkConsumer Healthcare Products: Soft Contact Lenses
the Power of ConsensusCommunications: Short Messaging Services (SMS) and Frame Relay
Motivating Multiple PartiesHealthcare: Prozac
Adoption as a Blend of Scientific and Market FactorsBiotechnology: Bovine Growth Hormone
Looking AheadAutomobiles: Telematics

 

 
 
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